LOS ANGELES, California – October 17, 2007 – CCG Investor Relations, a leading investor relations and strategic communications firm, today announced that it was awarded PR News' 2007 Platinum PR Award for the ongoing financial/investor relations outreach the Company has performed in close collaboration with its client Red Lion Hotels Corporation (NYSE: RLH). The highly coveted PR Platinum Awards are bestowed annually to celebrate outstanding PR achievements and to put a spotlight on best practices in the PR industry.
Spokane, Wash.-based Red Lion Hotels Corporation owns and operates midscale and upscale, full service hotels located primarily in the Western U.S., operating under the Red Lion brand. CCG was retained by Red Lion in 2005 to assist the company in obtaining a broader following among analysts and investors in line with management's successful efforts to revitalize and position Red Lion as a premium upscale hotel brand.
“The revitalization of the Red Lion brand was an assignment that we were excited to be part of, and we congratulate Red Lion Hotels on winning this award,” said Crocker Coulson, President of CCG Investor Relations. “With a crystal clear business strategy and excellent execution, this enhanced visibility has enabled Red Lion to expand analyst coverage, institutional sponsorship and trading volume – all of which supported the key goal of building shareholder value.”
“From day one, our strategy was clear. We wanted to elevate the brand and create a solid platform for future expansion,” added Arthur M. Coffey, President and CEO of Red Lion Hotels Corporation. “Our investor relations program allowed us to get this message out and broaden institutional sponsorship and improve the liquidity of our stock.”
About Red Lion Hotels
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of midscale and upscale, full service hotels under its Red Lion® brand. As of June 30, 2007 the RLH hotel network was comprised of 52 hotels located in eight states and one Canadian province, with 9,079 rooms and 467,529 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at http://www.redlion.com .