IPO Boot Camp at the NYSE Agenda

Agenda:

Friday, June 25, 2010

Location: New York Stock Exchange, 11 Wall Street, NYC

8:00 - 8:40 am Coffee, pastries, registration and networking
8:30 - 8:45 am

Welcome and Sponsor Recognition
Crocker Coulson, President, CCG Investor Relations

8:45 - 9:15 am

The Role of the Exchange in a Successful IPO
Speaker: Michael Noonan, Vice President, Head of Capital Markets, New York Stock Exchange

9:15 - 9:45 am

Overview and Outlook for the U.S. IPO Market
J.D. Moriarty, Managing Director, Equity Capital Markets
Bank of America Merrill Lynch

9:45 -10:20 am

Building a Winning Team: Choosing Your Underwriters and Advisors
Moderator: Crocker Coulson, President, CCG Investor Relations
Panelists: C. Cullum Davis, Managing Director Equity Capital Markets, Credit Suisse; Mitchell Nussbaum, Partner, Loeb & Loeb LLP, David Weild, Senior Capital Markets Advisor, Grant Thornton
Joseph C. Castle, Head of Equities Syndicate Americas, Barclays Capital

10:20 - 10:45 am

Key Legal Issues as You Prepare for an IPO
Christopher C. Paci, Partner, DLA Piper
Steven D. Pidgeon, Co-Managing Partner, DLA Piper

10:45 - 11:00 am

Networking Break

11:00 - 11:30 am

Working with Your Sell-Side Analyst
Moderator: Kenneth J. Blomster, Partner, PricewaterhouseCoopers Transaction Services
Panelists: Neil Dhar, Partner, PricewaterhouseCoopers Transaction Services;
Scott N. Olsen, Principal, PricewaterhouseCoopers;
Shawn Flanagan, Assistant Vice President, HUB International

11:30 am -12:00 pm

Key Legal Issues as You Prepare for an IPO
Speakers: Christopher C. Paci, Partner, DLA Piper
Steven D. Pidgeon, Co-Managing Partner, DLA Piper

12:00 - 1:00 pm Lunch
1:00 - 2:00 pm NYSE Case Study
Speaker: Michael G. Archbold, Executive Vice President, Chief Operating Officer and Chief Financial
Officer, Vitamin Shoppe, Inc.
Speaker: Michael G. Archbold, Executive Vice President, Chief Operating Officer and Chief Financial
Officer, Vitamin Shoppe, Inc.
2:00 - 2:40 pm

Listing Alternatives: Return of Small Cap IPOs
and Alternative Going Public Transactions

Moderator: Steven Dresner, President, DealFlow Media
Panelists: John J. Borer III, Senior Managing Director, Rodman & Renshaw LLC;
R. Cromwell Coulson, President & CEO, Pink OTC Markets;
Richard Serrano, Managing Director, Brean Murray Carret & Co.

2:40 - 3:00 pm

Networking Break

3:00 - 3:30 pm

What is the Buy-Side Looking for?
Moderator: Crocker Coulson, President, CCG Investor Relations
Panelist: Sandy Pomeroy, Managing Director, Neuberger Berman

3:30 - 4:00 pm

Investor Relations Strategy and Aftermarket Performance
Moderator: Brian T. Martin, President, Brian Martin Communications
Panelist: Crocker Coulson, President CCG Investor Relations

4:00 - 6:00 pm

Cocktails and Networking
Sponsored by Rodman & Renshaw LLC

IPO Bootcamp Sponsorship Packages

CCG Investor Relations is offering a limited number of sponsorship opportunities for this
exciting event being held at the NYSE, June 25, 2010.

Sponsoring the IPO Bootcamp at the NYSE is an excellent marketing and networking opportunity
that will open doors to potential business that you may not have access to elsewhere.

SILVER Sponsorship Package
$5,000

• Exhibition table to display promotional literature pieces
• 3 complimentary event passes
• Inclusion in all conference media coverage
• Company logo and profile included in all event marketing materials
• Speaking opportunity and panel participation (subject to conference
management approval)

PLATINUM Sponsorship Package
1 Sponsorship Available - SPOT TAKEN
$10,000

• Cocktail Reception sponsorship recognition
• Recognition as a Premium sponsor in event marketing materials
• Your name in lights - company logo will be up lighted onto conference backdrop
• Exhibition table to display promotional literature pieces
• Company logo and profile included in all event marketing materials
• 5 complimentary event passes
• Inclusion in all conference media coverage
• Speaking opportunity and panel participation (subject to conference
management approval)

Sponsorship Confirmation
To Secure your sponsorship in this exciting event, please e-mail our conference planning
team the following information:

E-mail to: Faviana.McGrody@ccgir.com
Subject line: IPO Sponsor confirmation

Details for body of e-mail: Sponsorship package that you have selected, company contact for
sponsorship follow up, company contact/address for sponsorship invoice, marketing contact
for logo & company profile, speaking/panel request with contact info.

We look forward to having you as a sponsor at our upcoming IPO Bootcamp at the NYSE.

Questions:
Faviana McGrody
Marketing Support
Faviana.McGrody@ccgir.com
646.833.3519